Binary | Spear Point EDC Knife - Solar Orange

 Several years ago, I was approached to create a line of products that would be more affordable. My current market is only bought by the 1% of the top 1% of all knife buyers. To most knife users, spending $500 to 1500 on a knife was unheard of. This does not mean they have not spent that amount on a knife before.  They will not use such an expensive knife daily. 

     So the conversation became about how to get more of my work into the hands of knife users and enthusiasts.  In theory, this would be easy for me to do because I have several designs already released into the world. And these designs are well-loved. When I do get feedback on my products, it is usually that they are out of their price range. Now the real challenge becomes being able to produce those designs with suitable blade steels, and good handle materials, and have them function like my more expensive products. 

     There were also several factors to understand. Having my designs produced at a lower cost is just one of them. There are already many companies producing an affordable line of knives and products. And these products are great. They are also well-established in the market. And have spent the last several years promoting their products.  They have a loyal fan following. And establishing a new brand is not easy. How would I meet these challenges?

That in itself is the ultimate challenge.

The definition of eutectic is two materials that melt at the same melting point. I felt that fit for my new brand.  

- My vision for Eutektik is that everyone has a great, affordable knife in their pocket. That knife functions flawlessly, keeps a great edge, and is easy to maintain. Creating this vision is one thing, building a new brand out of it is another.